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Ever wondered what ads dominate the online advertising realm? Wonder no more for AdAge has collected them all for better accessibility.

At the AdAge website, an article titled top 100 advertising campaigns would surely captivate your searching psyche. What makes ads influential? What makes 'em standout? What makes 'em catchy?

AdAge article says:
In ranking the 100 greatest ad campaigns of the century, the impact of that second genesis is manifest. Whereas only seven of Advertising Age's selection of the classic 100 campaigns of the century employ celebrities, and only eight of them invoke sex, and only four of them play on consumer fear and insecurities in the way the industry is constantly decried for doing, no fewer than 16 come from the 1960s. Six hail from DDB alone.

It is, of course, a challenging and somewhat presumptuous enterprise to reduce a century's labors to a Top 100 list. It is not difficult, however, to establish criteria.
Now, how do you rate online ads?

Posted by: noel    Source